Exponential Strategy
Thriving in a world driven by exponential change
Photo by Tom Podmore on Unsplash
Exponential Technologies Create Markets with Extraordinary Potential
They also create some of the most demanding strategic environments in business.
Products that leverage software, AI, robotics, and other exponential technologies compete in markets that behave differently: they move much faster, and are more competitive and more prone to disruption than most strategy tools and frameworks were designed for.
The good news: there is a body of strategic thinking specifically built for these markets. It has been developed and tested in practice - and applying it systematically improves your odds of success. Using approaches designed for more stable environments doesn't.
Exponential Strategy Labs helps European technology leaders develop this kind of strategic thinking, and put it to work.
Who I Work With
I work with two kinds of technology leaders:
- Leaders in deep-tech businesses whose products directly advance exponential technologies, for example software, AI, robotics, biotech, new materials, renewable energies
- Innovation leaders in established high-tech companies applying exponential technologies in new products, for example software-intensive, AI-enabled, or IoT/IIoT products
Typical roles include CEO, CTO, Head of Product, Head of Strategy, Head of Innovation, Head of R&D, and CMO.
The Exponential Strategy Playbook - Executive Program
My flagship offering: an 8-week intensive executive program for senior leaders in deep-tech and software businesses.
Master the frameworks, the process, and the strategic thinking that exponential technology markets demand - and work on your own Strategy Playbook, ready to act on.
The Exponential Strategy Playbook
8-week Executive Program – Founding cohort starts September 21, 2026.
How We Can Work Together
Structured Workshops
Focused, one- to two-day working sessions on specific strategy topics. An effective way to move a specific strategic challenge from debate to decision.
1-on-1 Strategic Advisory
A confidential space to think through strategic questions with an experienced external advisor. From early ideas to concrete decisions, without feeding the internal rumor mill.
Strategy Process Facilitation
Working together with your leadership team to establish and run a systematic strategy process that suits your specific market environment and organizational context.
Strategy Consulting
Project-based support for specific strategic questions, in areas such as product strategy, portfolio management, or innovation initiatives.
Barbara Hoisl
I'm the founder of Exponential Strategy Labs. My expertise is grounded in three pillars: 14 years inside HP's enterprise software business, where I moved from software developer to HP's Strategy & Corporate Development function; more than 15 years consulting with European software and tech companies; and more than a decade teaching software product strategy in ISPMA certification courses.
I also teach software product management strategy through ISPMA certification courses at pd7.group.
Questions?
If you have questions about Exponential Strategy or my offerings, I'd love to hear from you.