Speaking

Over the years, I've spoken at conferences, run workshops, and hosted webinars across the software and IoT space, on topics ranging from competitive strategy to technology adoption models to product portfolio management.

Below is the full list, in reverse chronological order.

If you're organizing an event and think a talk or workshop on strategy for vendors of products driven by exponential technologies would be a good fit, I'd love to hear from you.

The Gift of Thinking Big – What Software People Can Give to the World
Closing Keynote · ICSOB 2023 (14th International Conference on Software Business), Lahti, Finland · November 2023

Leveraging Technology Adoption Models for Market Analysis and Forecasting
Presentation · Software Product Summit 2023 (ISPMA Conference), Frankfurt, Germany · May 2023

Strategic Competitive Analysis – Casting a Wider Net
Presentation · Software Product Summit 2022 (ISPMA Conference), Frankfurt, Germany · March 2022

Strategic Competitive Analysis – Casting a Wider Net
Mini-Workshop (90 min) · Software Product Summit 2020 (ISPMA Conference), Frankfurt, Germany · September 2020

Deep Customer Empathy – Your Anchor in a Volatile Market Environment
Webinar · ISPMA Online Event Series · September 2020

Produkte digital-first denken! Erfolgsfaktoren für Produkthersteller
Webinar · Magic Software Webinar · June 2020

Produkte digital-first! Warum es nicht reicht, etablierte Produkte mit ein bisschen Software aufzupeppen
Mini-Workshop (90 min) · Infomotion Innovation Lab, Tech in Action Meetup, Stuttgart · January 2020

Software-Komponenten von IoT-Produkten bei der Preisfindung angemessen berücksichtigen
Präsentation · Fachtagung Industrie 4.0 und IoT der Technischen Akademie Esslingen (TAE) · November 2019

Strategieentwicklung für Märkte im Umbruch – Den Wettbewerb breiter denken, strategische Kontrollpunkte verstehen
Vortrag mit Übungen (120 min) · CyberForum Karlsruhe, Roundtable Strategie · November 2019

How to Handle Software Components in Industrial IoT Pricing
Webinar · iSQI – ISPMA Webinar Series · July 2019

Building a Bottom-Up Revenue Forecast for New Products
Presentation · Software Product Summit 2019 (ISPMA Conference), Frankfurt, Germany · April 2019

Advocating for the Software Product Mindset When You Are a Lone Software Product Manager in a Hardware-Centric Organization
Mini-Workshop (90 min) · Software Product Summit 2019 (ISPMA Conference), Frankfurt, Germany · April 2019

Value Proposition als Erfolgsfaktor für neuartige IoT-Angebote – Wenn Alleinstellungsmerkmale nicht ausreichen
Präsentation · Fachtagung Industrie 4.0 und IoT der TAE · November 2018

Wenn Produkte digitalisiert werden – Neue Herausforderungen für die IT-Abteilung
Präsentation · POW3R 2018 (Konferenz der COMMON Deutschland e.V.), Schweinfurt · November 2018

Raus aus der Innovationspreisfalle – Erfolgreiche IoT-Innovationen entwickeln
Präsentation · SafeDays 2018, Messe Karlsruhe · July 2018

Portfolio Management as a Tool for Innovation Management
Presentation · Software Product Summit 2018 (ISPMA Conference), Frankfurt, Germany · April 2018

Best Practices for Documenting and Sharing Software Product Strategy
Mini-Workshop (90 min) · Software Product Summit 2018 (ISPMA Conference), Frankfurt, Germany · April 2018

IoT-Innovationen gemeinsam mit Kunden entwickeln – Was wir von der Software-Branche lernen können
Präsentation · Fachtagung Industrie 4.0 und IoT der TAE · November 2017

How To Develop Software Product Strategies – Based On Life Cycle Models For Products and Markets
Webinar · iSQI – ISPMA Webinar Series · September 2017

Technologie sucht Kunden – Herausforderung Markteintritt für technologieorientierte Startups
Gastvortrag · Universität Stuttgart, Ringvorlesung "Existenzgründung" · Delivered twice: December 2013 and January 2015

CAUTION – HOT! Business Model Generation and the Unique Properties of Digital Business Models
Presentation · Product Management Festival 2013, Zurich, Switzerland · September 2013